Neokom
 Founder, Director UX and Creative

When I split off the new media group from my branding agency, SME Design, I took with me my talented team of designers and front-end developers. Together, we worked on some exciting projects and helped our clients to exceed their business objectives:
  • Redesigned the ecommerce web site for Stuart Weitzman, which resulted in an increase of online sales from $1 Million to $2 Million in one year.
  • Developed a concept to help fund spinal cord injury research through the provision of research news and ecommerce services to the spinal cord injured population.  Succeeded in recruiting an executive team and obtaining $21 Million in funding from VC’s to launch the company.
  • Developed the brand positioning, designed and launched a 200 portal network for Vertical Portals, LLC.  This was the largest portal launch recorded at the time.
  • Developed, and implemented, a digital communications strategy for Fleer/Skybox which included a re-architecture and redesign of their web site resulting in considerable savings for Fleer/Skybox and repositioned them as having the top trading card collectibles web site on the Internet.
  • In a “strategy bake-off” I defeated IBM eBusiness Services to capture a $1 Million bowling industry portal project.
  • Defeated McKinsey to capture a digital communications strategy engagement for Puget Sound Energy, a $400 Million Seattle electric utility.  My work for them resulted in an annual savings of over $600,000 and established their five-year Internet strategy.
  • Developed and implemented a global marketing and digital communications strategy for the Monaco based International Amateur Athletics Federation (the world organizing body for all track & field.)  The King of Monaco is the Chairman of the Board for the IAAF- the organization is housed in one of the countries palaces.
  • Positioning, marketing communications strategy and web site for a new sports collectible called Flipp books.  Project included product development, point-of-sale displays, brand identity design and special event development.  As a result, the client, Flipp Sports, successfully launched their new product and have captured significant market share in the category.
  • Web strategy for Abbott Laboratories weight reduction drug- Reductil and antacid drug Prevacid resulting in increased unique visitors and an increase in consumer-to-doctor prescription inquiries.
  • Generated the most click-through’s ever recorded on the ESPN web site with an online advertising promotion.  I designed and executed this $1 Million media promotion on behalf of Career Experience, Inc.