Designed companies most successful print ad campaign increasing response rate from 1.3% to 36%.
Activation Marketing
Redesigned Welcome Kit and online Welcome Center, which stimulated an increase in customer conversion rates from 9% to 20%. This translates into a projected increase of 20,000 new customers with a projected financial impact of $1 Million annually.
Retention Marketing
Designed companies first direct mail catalog (2005 Holiday) including photo shoot, design, copywriting and prepress. Catalog generated $1.2 Million in incremental revenue at a 139% ROI.
Redesign of Pre-Paid-Print-Plan website landing-pages stimulated a 32% lift in sales resulting in over 12,775 PPP purchases in five months. Producing a $1 Million lift in incremental revenue, projected to reach $2 Million in one year.
Business Development
Led the ideation for strategic business partnerships with Fortune 500 companies including; Best Buy, Hallmark, Ritz Camera, evite.com, Amazon.com and Home Shopping Network.
Led the development of the companies Personal Publishing product roadmap presentation for 2006-2007. Developed and visualized new product concepts to leverage company-wide initiatives.
Ecommerce/Product Marketing
Redesigned store home page and key landing pages, stimulating a15% increase in store revenue.
Designed new card borders, which generated 80% of the incremental revenue generated by greeting card sales.
Designed new photo book layouts and styles stimulating a 28% growth in business.
Directed the design development of the UI and icons for Shuttertfly’s new desktop photo-organizer software.
