BullseyeArt
This cutting edge internationally recognized Internet flash animation studio hired Neokom to help them become an entertainment destination. The Neokom marketing team helped BullseyeArt to reposition itself from an animation design service company to an entertainment studio. The resulting positioning statement, "We push buttons" became the cornerstone of BullseyeArt's communications.
A marketing strategy was developed which outlined the functionality and interactivity needed to move into the entertainment destination category.
The Neokom design team then communicated this new positioning by redesigning the BullseyeAl't web site. Neokom also developed the ecommetce component of the site using the Yahoo store engine, and branding it with BullseyeArt's imagery.
Neokom then worked with BullseyeArt to communicate this new positioning in their' proposals and client presentations
The result was a highly entertaining web site which was easy to update and successfully communicates the positioning of the company helping them to build their brand.
This cutting edge internationally recognized Internet flash animation studio hired Neokom to help them become an entertainment destination. The Neokom marketing team helped BullseyeArt to reposition itself from an animation design service company to an entertainment studio. The resulting positioning statement, "We push buttons" became the cornerstone of BullseyeArt's communications.
A marketing strategy was developed which outlined the functionality and interactivity needed to move into the entertainment destination category.
The Neokom design team then communicated this new positioning by redesigning the BullseyeAl't web site. Neokom also developed the ecommetce component of the site using the Yahoo store engine, and branding it with BullseyeArt's imagery.
Neokom then worked with BullseyeArt to communicate this new positioning in their' proposals and client presentations
The result was a highly entertaining web site which was easy to update and successfully communicates the positioning of the company helping them to build their brand.