InterActiveCorp, Inc. (Hotwire.com)
Creative Services Department
  • Increased output by 50% without increasing headcount.
  • Implemented a comprehensive creative development and project tracking methodology that eliminated missed deadlines and improved overall creative.
  • Improved performance of all marketing communications by as much as 58% increasing Hotwire monthly contribution by over $300,000 a month in the first three months.
Database Marketing Department
  • Increased online registration metrics 200% by redesigning email capture communications.
  • Improved contribution margin for all DBM mailings (specific case studies available on request)
  • Developed strategies for obtaining qualified email registrants through viral marketing and affiliate marketing partnerships.
Online Marketing Department
  • Improved contribution margin through redesign of all online marketing communications (ad banners, RichMedia, Search-A-Quotes, and pop-unders)
Search Engine Marketing Department
  • Improved contribution margin through development of content strategies that resulted in superior search engine search result placement.
  • Improved effectiveness of paid search results advertising text links on major search engines including Google.com and AskJeeves.com.
Affiliate Marketing Department
  • Significantly improved click-through-rate, and click-to-purchase rate and overall contribution margin through redesign of all online ad banners, RichMedia, Search-A-Quote interactive ads and exit app pop-unders.
Online Partnerships Department
  • Improved click-through-rate, and click-to-purchase rate and overall contribution margin through redesign of affiliate branding communications on sites that included; MSN.com, Expedia.com, Orbitz.com, Hotels.com, CheapTickets.com, among others.
Hotel Product Team
  • Conceived of a Hotel Conference invitation strategy that resulted in obtaining the highest RSVP rate in Hotwire conference history.
  • Conceived of, and creative directed award winning RSVP package (we private labeled wine and designed unique shippers and conference print collateral which generated immediate results stimulating relationship-building phone calls and industry buzz).
  • Creative directed all event collateral including conference branding, program, executive team FLASH presentations, and micro-event-website.
  • Developed an experiential event strategy for annual Hotel Partner Conference to strengthen business relationships, position Hotwire as discount travel thought-leaders, educate partners about impending IAC split, generate industry buzz through innovative conference special events including a rock-paper-scissors hotel executives tournament overseen by the US Rock-Paper-Scissors Association, cocktail parties, golf and winery tours.
Ecommerce Online Store
  • Creative directed all web site landing page improvements, and home page merchandising communications. Achieved primary objective of improving hotel sales as demonstrated by breaking sales records for the past two months.
  • Audited competition and recommended specific strategies to improve Hotwire functionality, merchandising and user experience.
Offline Marketing
  • Updated Hotwire Brand Identity and Style Guide.
  • Participated in development of new Hotwire positioning.
  • Participated in selection of offline advertising agency ad campaign strategy and creative direction.