SpineWire
After meeting Dr. Wise Young, recognized as one of the world leading researchers for spinal cord injury cure, I conceived of LifeWire as a vehicle to help fund cure research through an affinity based online community. SpineWire, the first disability affinity community, is concentrated on the two million Americans who are wheelchair dependent.
Working with Dr. Young, I helped put together a top management and content team. We developed a concept site and conduct.ad online research to discover the primary trigger's which would stimulate affinity and eventually result in the SpineWire users purchasing their medical supplies from a SpineWire ecommerce store.
My agencies services included:
The SpineWire web site attracted the attention of Venrock and US Venture partners who merged SpineWire with CanDo.com and funded the new company with $11 million.
A second round of financing, $6 million, was completed by Walnut Capital and Blue Chip Ventures.
After meeting Dr. Wise Young, recognized as one of the world leading researchers for spinal cord injury cure, I conceived of LifeWire as a vehicle to help fund cure research through an affinity based online community. SpineWire, the first disability affinity community, is concentrated on the two million Americans who are wheelchair dependent.
Working with Dr. Young, I helped put together a top management and content team. We developed a concept site and conduct.ad online research to discover the primary trigger's which would stimulate affinity and eventually result in the SpineWire users purchasing their medical supplies from a SpineWire ecommerce store.
My agencies services included:
- company concept
- strategy development
- naming
- brand and corporate identity
- online consumer research
- web site design & implementation
- marketing communications
- fund raising presentations
- sit on the Board of Directors
The SpineWire web site attracted the attention of Venrock and US Venture partners who merged SpineWire with CanDo.com and funded the new company with $11 million.
A second round of financing, $6 million, was completed by Walnut Capital and Blue Chip Ventures.