Fleer/Skybox

After Fleer was purchased from Marvel Comics, one of the first tasks at hand was to devel­op a digital brand strategy which would guide the company into the new Millennium. 

Using its proprietary digital brand strategy tech­niques, Neokom conducted discovery interviews with the executive staff of Fleer. Three areas were discussed, the consumer, business to business­ (with a focus on the local hobby store dealer) and finally, the companies internal operations. An audit was done of competitive web sites analyzing the good and bad. Neokom authored Fleers Digital Brand Strategy plan which outlined specific recommendations for B2C, B2B and internal operations and presented it to the executive team for sign-off.

Our strategy took into account the companies budget, priori­ties (the consumer) and their desire to adopt the internet in a multi-phase plan. The executive team of Fleer signed off on the plan and Neokom was able to start. 
The Neokom design team redesigned the Fleer web site to make the product [the cards) the hero, add inter-activity, improve navigation and pre­pare for phase two, an ecommerce initiative. 

The redesign has repositioned Fleer/Skybox as the number one trading card site on the Internet. Consumer and dealer response has been over­whelmingly positive. Site traffic has significantly increased and the company is positioned to capture internet dividends.