North Shore Spirit Sports Identity System
I developed the marketing communications strategy and brand identity for the new independent league baseball team, the North Shore Spirit. My work included:
The team recorded the most first season tickets sold in the Northeastern League and the most merchandise sold in a single year. The project won an IABC Gold Quill award for best brand identity project of the year.
- Naming
- Primary and secondary marks
- Inaugural logo
- Uniform Design for home, away, and alternate- including custom lettering and numbers
- Corporate Identity (stationary)
- Field and environmental graphics
- Mascot character design including physical costume
- Team bus graphics
- Sponsorship sales strategy
- Merchandise product design (t-shirts, hats, jackets, etc...)
The team recorded the most first season tickets sold in the Northeastern League and the most merchandise sold in a single year. The project won an IABC Gold Quill award for best brand identity project of the year.