SME Design
I founded this brand identity agency with Ken Fuhrman. Together we grew our agency to be one of the top retail merchandising design companies for the cosmetic and fashion industries. Our clients included: Estée Lauder, Elizabeth Arden, Liz Claiborne, Coach, and many more. When we added Ed O'Hara to our agency, he brought his Colgate Palmolive account and his expertise in package design. Our entrée into sports branding came when the creative director for MLB approached me after a speech I had given for the Sporting Goods Manufacturing Association. She believed my fashion design background, combined with my brand identity expertise, made me uniquely qualified to assist MLB in redesigning their professional team identities. Over the subsequent decade, we grew SME Design into one of the top brand identity agencies specializing in sports and entertainment. My agencies highlights include:
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