Global-Athletics.com
Neokom was selected by ISMMi, the former interactive subsidiary of now defunct ISMM, to refine an Internet strategy authored by McKinnsey, develop a marketing strategy, create the information architecture and interface designs for this track & field portal.
Global-Athletics.com was created to become the world portal for all track & field fans and athletes. Neokom worked closely with the Monaco based sanctioning body, the International Amateur Athletics Federation (IAAF) to develop the site.
In addition, ISL Athletics engaged Neokom to assist in the development of an Internet marketing strategy to monetize the site.
Neokom set new standards of excellence for the methodology and process followed during the life of this project. In fact, ISMMi used Neokom's documentation as the new standard for its work with other Internet Professional services companies who were engaged in the development of the FIFA World Cup web site.
Neokom was selected by ISMMi, the former interactive subsidiary of now defunct ISMM, to refine an Internet strategy authored by McKinnsey, develop a marketing strategy, create the information architecture and interface designs for this track & field portal.
Global-Athletics.com was created to become the world portal for all track & field fans and athletes. Neokom worked closely with the Monaco based sanctioning body, the International Amateur Athletics Federation (IAAF) to develop the site.
In addition, ISL Athletics engaged Neokom to assist in the development of an Internet marketing strategy to monetize the site.
Neokom set new standards of excellence for the methodology and process followed during the life of this project. In fact, ISMMi used Neokom's documentation as the new standard for its work with other Internet Professional services companies who were engaged in the development of the FIFA World Cup web site.