SmartZip.com                                                                                                            
Product Development
  • Based on business objectives communicated by senior management, developed product concepts, prototypes, screen-flow diagrams, wireframes, interactions, UI design concepts, content, and functional specs to achieve goals.
  • Based on usability testing and focus groups, developed new product concepts to meet user demand and to generate new revenue streams.
  • Helped executive create investor presentations that succeeded in helping company close two rounds of funding.
User Experience Design
  • After designing UI, created and maintained web site usability style guide detailing interactions.
  • Lead user research and usability testing.
  • Lead usability QA review and maintained QA reporting system to monitor bug fixes and product enhancements.
Creative Direction
  • Developed and maintain brand style-guide including color palette, icon sets, button sets, sound effects, interaction animations, illustrations and copywriting.
  • Supervised design team in the ongoing development of new landing pages and CSS templates